CINA
Prepared for Dance Water
Creative Partnership · 2026
For Dance Water

A creative partner
for campaigns,
content & shoots.

Brett — this is a simple reference for how CINA works with Dance Water. It covers what I do, how I charge, and a rate card you can come back to anytime as we work together.

What CINA Does

CINA comes in alongside you and your Creative Director as a campaign and content creative partner. I bring a fresh creative eye, campaign concepts, and on-set direction — working collaboratively with your CD on the vision rather than replacing or overlapping with their role.

That means campaign concepts, shoot direction, content strategy, and on-location creative direction. I bring the creative vision and the eye on set — production logistics, talent coordination, and scheduling stay with your team. I specialize in making brands feel like a world people want to belong to — not just a product they buy. For Dance Water that means every campaign should sell a feeling first and a drink second.

Rate Card
Monthly Creative Retainer
Monthly strategy session, campaign concept direction, content calendar direction, and ongoing creative oversight. Best for consistent month-to-month collaboration.
$1,500Per month
Half Day On Location — Up To 4 Hours
On-location creative direction. Includes pre-shoot concept and shot list, on-set direction, and post-shoot content sequencing. Central Park, studio, or any NYC or SLC location.
$800–1,200Per half day
Full Day On Location — Up To 8 Hours
Full day on-location creative direction including pre-production concept, shot list, and post-shoot content sequencing direction.
$1,800–2,500Per full day
Campaign Concept & Delivery
End-to-end campaign direction — concept, mood board, creative brief, shoot direction, and content sequencing. The RedWest film camera campaign is an example of this scope.
$2,000–3,000Per campaign
Content Strategy Session
A focused 90-minute session to align on content direction, campaign concepts, or brand strategy. No ongoing commitment required.
$350Per session
Quick Reference
ServiceRate
Monthly retainer$1,500/mo
Half day shoot — up to 4 hrs$800–1,200
Full day shoot — up to 8 hrs$1,800–2,500
Campaign concept & delivery$2,000–3,000
Strategy session — 90 min$350

All pricing is flexible depending on scope and frequency. Retainer clients receive priority scheduling and a reduced rate on project work. CINA invoices upon completion of each project or on the 1st of each month for retainer agreements. October note — Celina is in Salt Lake City October 5–22. SLC shoots during this window carry no additional travel cost.

Celina Lindland · CINA
celina@cina-motion.com
cina-motion.com
Movement & Creative
Designing how time is felt